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Malmö Chokladfabrik grew orders by 13% with a reward at checkout.
How we nudged hesitant, price-conscious shoppers past the shipping threshold and into a completed order.
malmochokladfabrik.seIn March 2026 we switched Plovie on inside the checkout flow, targeting a classic friction point: shoppers who haven't quite reached the free-shipping threshold and stall before paying. By continuously testing the copy against real shopper behaviour across the journey, we landed on the message that tipped price-conscious customers into completing their order — with the recycling reward on the shipping box as the deciding nudge.
Where shoppers saw it.
The results.
- +13%more orders
- +9%higher conversion
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