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Topformula raised operating profit by 7% with a double recycling reward.
How we turned recycling into a conversion driver, without adding any friction to checkout.
topformula.seIn April 2026, Topformula expanded its Plovie partnership beyond product packaging to cover the shipping box as well. Now customers are rewarded twice over — once for recycling the product packaging, and again for the shipping box. The reward is built right into the order confirmation, so it reaches customers at a natural moment without getting in the way of the purchase.
Where shoppers saw it.
The results.
- +3%higher conversion
- +4%more orders
- +7%operating profit
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Interacting with your consumer can be a challenge. Team up with Plovie to make it the right kind and engage your customers with recycling challenges.
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Estimate conversion lift from rewarding recycling at checkout.