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TIEL grew conversion by 20% by rewarding customers for recycling.
How the right recycling message at the right moment turned into measurable conversion at checkout.
tielenergy.seWe launched the pilot in March 2026 and iterated continuously. The right message at the right moment made a measurable difference right at the checkout: TIEL's store saw a clear lift in conversion and higher revenue per visitor, while giving the brand room to educate customers about correct sorting — and reward them for doing it.
Where shoppers saw it.
The reward reframed the final-price moment as a positive one — improving the purchase experience and lifting conversion.
The results.
- +20%higher conversion
- +24%more orders
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Interacting with your consumer can be a challenge. Team up with Plovie to make it the right kind and engage your customers with recycling challenges.
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Estimate conversion lift from rewarding recycling at checkout.