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For a world free from trash.

We're striving towards a world free from trash by giving every type of packaging a value.

People recycling with Plovie at green bins

Global warming is happening right now and packaging waste is a big part of the problem.

  • 62%Don't know what can be recycled.
  • 41%Need encouragement to sort their waste.
  • 80%Don't know the impact of recycling.

30% say they recycle more thanks to Plovie.

Crushed plastic bottle

Our impact so far.

  • 750K+Registered users
  • 180MScanned packages
  • 13MTSaved CO₂

A letter from our founders

What is trash if everything has a value?

Transforming the way we work towards a circular economy is more than a goal; it's a movement. We need collaboration from everyone.

Producers are already making waves by shifting towards reusable and recyclable products. Waste management is stepping up to transform waste into valuable new resources. This progress is fantastic and deserves a huge kudos!

But here's the deal: none of these efforts matter unless we, the consumers, step up and do our part. The real magic happens when we sort our waste into dedicated bins.

This is where our passion ignites: to revolutionise consumer sorting behaviour through gamification, incentives, and education.

The circular economy becomes a reality when all key players join forces. So, download Plovie and turn your waste sorting into a fun, rewarding journey.

Happy recycling,

  • Suwar Mert

    Suwar Mert,
    CEO and co-founder

  • Berfin Mert

    Berfin Mert,
    COO and co-founder