A Google-backed AI-driven smartphone app which can identify everyday household items and give information on how to correctly recycle them has been launched by the Swedish startup Plovie.

With incredible support from Google.org, our app now enables users all over the world to instantly identify and sort their waste using just their smartphone camera. Listen to the interview with our co-founder Berfin Mert.

to receive Fellowship and Funding through Google.org Impact Challenge

Co-founders Suwar and Berfin Mert presenting Plovie to Apple CEO Tim Cook and Vice President of Environment, Policy and Social Initiatives Lisa Jackson.